MANAGING BUYERS

You have a great crude oil supplier and you know they can deliver. You need to partner them with a strong, ready willing and able buyer. (A serious buyer.) And the dance begins: you begin to court and woo clients and this means sorting out and filtering through the fickle riff-raff scratching around for info. Finding the buyer is like romantic courtship full of false facades and deceptive infatuations. How many hours, days, weeks and months are lost soliciting the attention of buyers who are just fishing for information? Time is money and the financial success of business depends on using our time efficiently. Most of these engagements are time wasting asymmetric games of trust. Buyers sucking information out of us like a vacuum, asking too many questions, hinting that this is a fraud and making us feel uncomfortable. Buyer says they are doing due diligence, but its questions, questions, and more questions. And then doubt. Maybe it is time to pump the brakes. And you have lost two weeks.